Type Specimen - Week 4

"GOOD THINGS HAPPEN" & "HUSTLE"

DEFINE:
This is a handwritten display typeface in all upper case. It is extremely linear with consistent stroke weight. The letters have no serifs and the cross bars on the "A", "H" and "E" all sit below the mean line, giving all the characters the look of a horizontal stretch. All of the bowls and shoulders are very oval adding to the stretched look.


CLASSIFY:
Handwritten
Display
Upper Case


ANALYZE:
The handwritten typeface and its linear nature add lightness to the feeling of the card, and evoke a sense of good cheer. There is a lot of white space and openness adding to that feeling which helps drive home the point of the words.

COMMENT:
I enjoy this handwritten type, and appreciate that instead of using a heavy stroke in the card they got the point across by adding height and playing on the white space and with blocks of color in their layout.