Monday, January 28, 2013

Type Specimen - Week 3





"YOU MAKE ME A"

ANALYZE: 
This is a display san serif. The letters are upper case and look handwritten. Though the "A"'s and "E"'s are almost identical, the "M"'s are very different, the first looks proper, but the second looks disproportionately pushed to the right. The x-height is very high on all the letters, the crossbar of the "A"'s and "E"'s and the arm of the "K" all sitting much closer to the cap line than the base line.

CLASSIFY:
Display 
San Serif
Hand Written
Upper Case

DEFINE:
These words are very easy to read, and the littlest details change it from a standard typeface to make it look handwritten while not being distracting. The tiny stroke on the stem of the "E" that comes above the top crossbar, the way the right side of the "U" is a little higher than the left. 

COMMENT:
I love this choice of typeface, it gives the card a very personal feel as if the person giving it might have actually drawn the card themselves. All of the words have a nice vertical lift, reinforcing it's light and friendly nature.

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