Wednesday, February 13, 2013

Type Specimen - Week 5



"ADVENTURE IS WAITING"

ANALYZE:
This is a display handwritten typeface. The letters are upper case, san serif and carry a consistent stroke weight. All of the crossbars hit on the same mean line. The shoulders and bowls are very rounded and open, even the "V" looks very slightly round. The juncture of the "R" is a little inset, with the bowl sticking out past the leg of the stem.  The aperture on the "G" is very small, and the letter has a small spur.  The terminals on the "S" curve very slightly inward. Each of the "T"'s sits slightly closer to the letters on it's left than the one on it's right. The letters are very square looking, each being similar in width and height.

CLASSIFY:
Display
Handwritten
Upper Case

DEFINE:
This handwritten typeface is simple and straight forward. The letters look as if they were written in with a marker, right onto the card. There are decorative arrows added, framing up the layout nicely.

COMMENT:
While this is a very simple card, the arrows add interest, giving a nod to the idea that you might go on an adventure and pack arrows. The color is the perfect choice for the content, making you think of the outdoors and possibly even the Boy Scouts. Very cute and well executed all around in my opinion.

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