Type Specimen - Week 6

"FALL SEVEN TIMES STAND UP EIGHT"

(STAND)

ANALYZE:
This is a decorative, display typeface. All of the letters are upper case.  All of the letters sit on the baseline and have the same x-height. The terminals of the "S" stop abruptly short have extremely open apertures but are continued and with a thin round line, completely closing the letter. The "T"has thin lines shooting diagonally off it's joints. The "A" is extremely geometric, with a sharp triangular apex. The crossbar adds nice contrast with a round, three lined shape. The "N" is perfectly symmetrical, the only letter in the word with serifs. The main strokes carry a heavy stroke weight through to the terminals, but then the letter changes drastically before the apex, with the middle line carrying a very thin dotted stroke. The "D" is has a very round shoulder and the bottom of the letter is decorative and fills the counter with little lines that resemble waves.

CLASSIFY:
Display
Decorative
Upper Case

DEFINE:
The letters seem to play on the contrast of very structural, commercial shapes and very natural, environmental ones. The "S" resembles a battery, while the "D" looks like waves.

COMMENT:
I think this is a very interesting and highly intriguing decorative typeface. While I am not sure how it reinforces the message at all, I do like the shapes and the feel of the letters.