Type Specimen - Week 4

"BLOOM WHERE YOU ARE PLANTED"

ANALYZE:

This is a decorative typeface, all the letters are upper case and san serif. Each of the letter has branches either in the stroke of the letter or, in the case of the "O" and "H"'s, coming off of the stroke. The letters do not sit on the baseline, they are all slightly above or below it and carry different cap heights as well, with a stark difference on the "W" and "H" of "Where". The letters have been kerned to sit extremely close to one another, with few exceptions, like between the "L" and "O" in "Bloom" and the "Y" and "O" in "You". Each letter has tiny horizontal lines running thorough the strokes. Every letter carries a consistent stroke.

CLASSIFY:

Display

Decorative

DEFINE:

The decorative branches added to each letter reinforce the meaning of the card, even more so with the way each letter sits off the base line and reaches different cap heights, almost as if each letter is its own plant growing in uneven ground. Each letter is interesting, but easily readable.

COMMENT:

I like the typeface and the layout of the words very much, however the little lines running through the letters look almost as if the printer was running out, and are a little distracting. I also wish the type had been printed in green or any sort of earth tone, instead of the girly light pink.