Type Specimen - Week 1

"BIG HUG"

ANALYZE:
The words "Big Hug" on this card are a slab serif and would fall in the display type category. It has a nice heavy stroke and a equally heavy crossbar on the "H". None of the letters have ascenders or descenders, and the "G"'s have very tiny aperatures. There is very little contrast in the stroke weight and the x-height is relatively small, making it humanist.

CLASSIFY:
Display
Slab Serif
Humanist

DEFINE:
The change in font size adds a nice layer of interest to this otherwise basic text. It adds emphasis to the word "HUG" just by playing with the scale and making it slightly larger. The fact that all of the letters are upper case convey a sense of urgency and excitement, while still remaining classy by using a simple  slab serif typeface and a set width that lets the letters breathe a little.

COMMENT:
I really like that even though these words are very simple, the play on the proportion and scale adds interest to them. The heavy stroke of the slab serif and the fact that all the letters are upper case convey the sense that even though the words are not the flashiest on the card, they are still just as important.