"KISS"
ANALYZE:
These decorative ornate letters have wide exaggerated strokes and serifs. Every letter is uppercase and carries a consistent stroke weight. It is obviously display type and works well on this card as it would a sign or banner. Even though the typeface is exotic, the layout and spacing are conventional.
CLASSIFY:
Display
Serif
Decorative Ornate
DEFINE:
The decorative nature of this font, similar to a Circus font, challenges legibility but since it is such a short word and the layout and set width leave room for each letter to breathe, it does not seem crowded or confusing. It is obviously only meant to be read at large sizes. The playfulness of the typeface adds interest and evokes romanticism and fun.
I love the use of this typeface on this card. I appreciate the feelings the letters evoke and how they play on the words written. I think the size and scale of this word in particular are very well done in this layout. You know immediately that "kiss" is the most important word on the card, and using this typeface, on this word only, was a good use of restraint.
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