Type Specimen - Week 1

"is good for a" - "and a" - "to go with it"

ANALYZE:
The sans serif script lettering found in the card is all cursive and lower case. It has long calligraphic style swashes, with sweeping spurs coming off of the "g", "f", "d" and "h" letters. All of the letters are connected like you would generally find in handwritten cursive, except for the "f" in "for". Every letter carries the same consistent stroke, but because the swashes add such drama to the typefae, the x height looks very small in scale.

CLASSIFY:
Display
Script
Sans Serif

DEFINE:
The whispy swashes accomplish the sense of romanticism and whimsy that the card is trying to convey. The type is playful and fun, which matches the message the card is giving. While the words in this typeface are not the most impactful ones, they do the best job setting the tone of the card.

COMMENT:
The exaggeration of these letters and the hand drawn qualities of them make them my favorite from the whole card. I really like how the words are laid out and play against the larger more bold words. I also like how they add feeling of the card itself. Even though the swashes are extremely exaggerated, I feel like they manage to add interest to the card instead of distract or clutter the message, which I often see done.