Type Specimen - Week 7

"MRS." (2)

ANALYZE:

This is a display typeface set in mixed case cursive. The terminals on the "M" are decorative and curve around, and the top terminals both curve to the right. There is a huge difference in stroke weight in the "M" with the stoke going from being completely linear to heavy, giving it a human like feel. The "R" has a heavy stroke weight throughout, and the "S" goes back to the play on heavy and thin. The "R" and "S" hit at the same mean line and all of the letters sit perfectly on the baseline. 

CLASSIFY:

Display

Mixed Case

Cursive

DEFINE:

The letters work well against the first "Mrs" proving a stark contrast, again making you think the card reads "Mr & Mrs" when it does not. These letters are easily legible but still look girly and fun. 

COMMENT:

This is the perfect typeface for the card, it looks like something you would see on a wedding invitation or announcement. It reads as girly but sophisticated, which is perfect for the look of the rest of the card. 

Type Specimen - Week 7

"MRS" (1)

ANALYZE:

This is a san serif display typeface that that has a consistent stroke weight. The shoulder on the "R" and the "S" is rounded and the letters are all taller than they are wide, giving them the feeling of a vertical lift. All of the letters are uppercase, and sit on the baseline. 

CLASSIFY:

Display

Upper Case

San Serif

DEFINE:

The letters look big and regal, are easily legible and work very well together. The height of the letters vs the script and girly ones in the 2nd Mrs, seem to add extra importance to this one. 

COMMENT:

I like this typeface in this card, because it looks masculine making you at first think it says "MR". It makes you look twice while still being no nonsense. 

Type Specimen - Week 7

"What we have once enjoyed"

ANALYZE:

This is a handwritten typeface set in mixed case cursive. The crossbars and the terminals have little decorative curls. The letters carry a similar thin stroke weight throughout, and the bowls and shoulders are nicely rounded. The terminals on the stems of the "h"'s  and the "W" come down below the baseline. 

CLASSIFY:

Display

Handwritten

Mixed Case

DEFINE:

The letters do a good job evoking the feeling of the card. The script looks handwritten and the letters are easily legible but interesting. 

COMMENT:

The letters all flow nicely, but still carry interest. The typeface mixed with the color adds a nice sympathetic feeling as well, doing a good job not to seem bright and cheery but not sad and depressing at the same time. 

Type Specimen - Week 6

"SWEET LITTLE"

ANALYZE:

This is a display hand written typeface, the letters are mixed case but there are no ascenders or descenders, every letter sits perfectly on the baseline. The lines carry a consistent stroke weight, but the strokes are a little wobbly. The terminals on the bottom half of the letters all curve back in towards themselves, except for the "L"'s. The "W" is not symmetrical, the bottom left apex makes a tiny loop. The counters of the "E"'s are left slightly open, since the cross bars do not connect back to the main stroke. All of the shoulders are rounded and slightly oval in shape. The word carries a vertical lift, every letter being taller than it is wide. 

CLASSIFY:

Display

Hand Written

Mixed Case

DEFINE:

The letters play well against each other, each carrying it's own pretty and sweet personality while remaining easily readable. The tall linear typeface contrasts well against the colored script of the other typeface, with its round wide letters. 

COMMENT:

I love the personality and sweetness of this typeface. I think it perfectly embodies and evokes the feelings of the words written.

Type Specimen - Week 6

"BUTTERCUP"

ANALYZE:

This is a display typeface. All of the letters are lower case and look hand written in script, with every character connecting and carrying a consistent stroke weight. The crossbar of the "T"'s is shared between the two letters. The "P" has a rounded descender and a spur. All of the letters are very round and open, but the bowls of the "B" and "E" are very small in contrast to the "P". The open terminal of the "C" is finished with a serif.

CLASSIFY:
Display
Hand Written
Lower Case

DEFINE:
The hand written script typeface provides nice contrast to the other typeface in the card. The letters are not lined up and do not connect perfectly, but the style and color evoke the proper feelings for the card.

COMMENT:
I hate how the stroke of the script letterforms do not line up properly, I assume whomever made the card went in after getting it laid out and manipulated or changed the word somehow. I do like the color and the feel of the word.

Type Specimen - Week 6

"FALL SEVEN TIMES STAND UP EIGHT"

(STAND)

ANALYZE:
This is a decorative, display typeface. All of the letters are upper case.  All of the letters sit on the baseline and have the same x-height. The terminals of the "S" stop abruptly short have extremely open apertures but are continued and with a thin round line, completely closing the letter. The "T"has thin lines shooting diagonally off it's joints. The "A" is extremely geometric, with a sharp triangular apex. The crossbar adds nice contrast with a round, three lined shape. The "N" is perfectly symmetrical, the only letter in the word with serifs. The main strokes carry a heavy stroke weight through to the terminals, but then the letter changes drastically before the apex, with the middle line carrying a very thin dotted stroke. The "D" is has a very round shoulder and the bottom of the letter is decorative and fills the counter with little lines that resemble waves.

CLASSIFY:
Display
Decorative
Upper Case

DEFINE:
The letters seem to play on the contrast of very structural, commercial shapes and very natural, environmental ones. The "S" resembles a battery, while the "D" looks like waves.

COMMENT:
I think this is a very interesting and highly intriguing decorative typeface. While I am not sure how it reinforces the message at all, I do like the shapes and the feel of the letters.

Type Specimen - Week 5

"YOU'RE MY / FRIEND"

ANALYZE:

This is a display handwritten typeface. All of the letters are san serif and upper case, with a very wobbly stroke weight. The letters sit close to but not consistently on the baseline.The bowl of the "O" is angular, matching the squared off shoulders of the "U", in stark contrast to the round shoulder of the "R". The terminals of the "E" and the apex of the "M" are extremely sharp, and the apex of the "M" does not hit the base line.

CLASSIFY:

Display

Handwritten

Upper Case

DEFINE:

The wobbly inconsistent stroke weight plays up the handwritten feel of this typeface, along with the imperfect "O" and squared off "U". The uppercase letters add emphasis and urgency to the words, making the reader feel even more important.

COMMENT:

The card feels very personal, even though the wobbly stroke weight seems forced at times. The "Y"'s remind me of slingshots made of branches.

Type Specimen - Week 5

"FAVORITE"

This is a display, handwritten typeface. The letters are in lower case script, each stroke carrying on to the next letter, except for from the "V" to the "O". The counter is left slightly open on the "A", and the bowl is a lot more oval on it and the bowls of the "F" than the round bowl found on the "O". The tittle of the "I" is dotted by the terminal of the crossbar of the "T", which is swash like. The stem that connects the "O" to the "R" runs through the counter of the "O" and the stem that connects the "T" to the "E" does not connect and flow to the crossbar of the "E". The terminals on the open "A" and the joints on the "R" are very rounded and dot like, in stark contrast to the pointed terminals on the "V" and "E". There are ascenders and descenders on the "F" going above the baseline and above the mean line.The swash like crossbar of the "T" sits extremely close to the shoulder of the "E".

CLASSIFY:
Display
Handwritten
Lower Case

DEFINE:
The terminals on the "A", the joints of the "R" and the crossbar of the "T" make it look as if the pen or marker may have sat there just a moment longer, leaving a slightly dotted effect. The way that the "T" and the "E" connect make it look as if a hand wrote the "T" and instead of going straight into the "E", they stopped and made that form all on its own.

COMMENT:
This word carries a light hearted feel, with the lower case script and the blue color. I appreciate the contrast it adds against the other typeface, but I wish the "F" had a starter spur and that the crossbar of the "T" didn't come quite so close to the "E".

Type Specimen - Week 5

"ADVENTURE IS WAITING"

ANALYZE:
This is a display handwritten typeface. The letters are upper case, san serif and carry a consistent stroke weight. All of the crossbars hit on the same mean line. The shoulders and bowls are very rounded and open, even the "V" looks very slightly round. The juncture of the "R" is a little inset, with the bowl sticking out past the leg of the stem.  The aperture on the "G" is very small, and the letter has a small spur.  The terminals on the "S" curve very slightly inward. Each of the "T"'s sits slightly closer to the letters on it's left than the one on it's right. The letters are very square looking, each being similar in width and height.

CLASSIFY:
Display
Handwritten
Upper Case

DEFINE:
This handwritten typeface is simple and straight forward. The letters look as if they were written in with a marker, right onto the card. There are decorative arrows added, framing up the layout nicely.

COMMENT:
While this is a very simple card, the arrows add interest, giving a nod to the idea that you might go on an adventure and pack arrows. The color is the perfect choice for the content, making you think of the outdoors and possibly even the Boy Scouts. Very cute and well executed all around in my opinion.

Type Specimen - Week 4

"BLOOM WHERE YOU ARE PLANTED"

ANALYZE:

This is a decorative typeface, all the letters are upper case and san serif. Each of the letter has branches either in the stroke of the letter or, in the case of the "O" and "H"'s, coming off of the stroke. The letters do not sit on the baseline, they are all slightly above or below it and carry different cap heights as well, with a stark difference on the "W" and "H" of "Where". The letters have been kerned to sit extremely close to one another, with few exceptions, like between the "L" and "O" in "Bloom" and the "Y" and "O" in "You". Each letter has tiny horizontal lines running thorough the strokes. Every letter carries a consistent stroke.

CLASSIFY:

Display

Decorative

DEFINE:

The decorative branches added to each letter reinforce the meaning of the card, even more so with the way each letter sits off the base line and reaches different cap heights, almost as if each letter is its own plant growing in uneven ground. Each letter is interesting, but easily readable.

COMMENT:

I like the typeface and the layout of the words very much, however the little lines running through the letters look almost as if the printer was running out, and are a little distracting. I also wish the type had been printed in green or any sort of earth tone, instead of the girly light pink.

Type Specimen - Week 4

"TO THOSE WHO"

ANALYZE:

This is a hand written lower case cursive type face. It has looped asceders on the "h"'s and the  tail of the "o"s come down and strike through the body of the letter. All of the bowls and shoulders are very round and every letter connects in each word except for the last "w" in "who". The line weight is consistent.

CLASSIFY:

Handwritten

Lower Case

Script

DEFINE:

The typeface of these words adds a nice contrast to the rest of the card, adding a bit of playfulness with the cursive and lower case to play against the tall linear upper case letters found on the rest of the card. 

COMMENT:

I like this cursive and the handwritten look of the card. I enjoy the contrast it adds to the card and how it adds to the light hearted feeling it conveys.

Type Specimen - Week 4

"GOOD THINGS HAPPEN" & "HUSTLE"

DEFINE:
This is a handwritten display typeface in all upper case. It is extremely linear with consistent stroke weight. The letters have no serifs and the cross bars on the "A", "H" and "E" all sit below the mean line, giving all the characters the look of a horizontal stretch. All of the bowls and shoulders are very oval adding to the stretched look.


CLASSIFY:
Handwritten
Display
Upper Case


ANALYZE:
The handwritten typeface and its linear nature add lightness to the feeling of the card, and evoke a sense of good cheer. There is a lot of white space and openness adding to that feeling which helps drive home the point of the words.

COMMENT:
I enjoy this handwritten type, and appreciate that instead of using a heavy stroke in the card they got the point across by adding height and playing on the white space and with blocks of color in their layout.

Type Specimen - Week 3

"YOU MAKE ME A"

ANALYZE: 

This is a display san serif. The letters are upper case and look handwritten. Though the "A"'s and "E"'s are almost identical, the "M"'s are very different, the first looks proper, but the second looks disproportionately pushed to the right. The x-height is very high on all the letters, the crossbar of the "A"'s and "E"'s and the arm of the "K" all sitting much closer to the cap line than the base line.

CLASSIFY:

Display 

San Serif

Hand Written

Upper Case

DEFINE:

These words are very easy to read, and the littlest details change it from a standard typeface to make it look handwritten while not being distracting. The tiny stroke on the stem of the "E" that comes above the top crossbar, the way the right side of the "U" is a little higher than the left. 

COMMENT:

I love this choice of typeface, it gives the card a very personal feel as if the person giving it might have actually drawn the card themselves. All of the words have a nice vertical lift, reinforcing it's light and friendly nature.

Type Specimen - Week 3

"HAPPY"

ANALYZE: 

This is a script san serif typeface, all lower case that is made to look hand written. The entire word carries a consistent stroke weight, and the descender on the "y" comes way down past the descent line into the word below. All of the letters are connected to look written in cursive, except for the "p"'s. The stem of the "h" also descends much lower than the baseline, while the bowl of the "a" sits above it. The spurs on the first and last letter are exaggerated, almost to swashes.

CLASSIFY:

Display

Script

Handwritten

DEFINE:

The handwritten style of the word plays on the actual word itself, looking playful and fun. It looks like it was handwritten in marker, and while the word sits relatively straight, most of the letters are off the baseline, playing up that feel.

COMMENT:

I really like the feel of this word, but the stem of the "h" really bothers me. It is supposed to look handwritten, but it almost looks like the letter "f". 

Type Specimen - Week 3

"CAMPER"

ANALYZE:
This is a display san serif. The letters are upper case and look handwritten, all carrying a mostly consistent stroke weight, but nothing is uniform. There are embellishments on the ends of the strokes. The cross bars on the "A" and the "E" sit on, very high mean line. The shoulder of the C is nice and round, while the bowl on the "R" is very small. The apex of the "M" is very sharp.

CLASSIFY:
Display
Hand Written
Upper Case

DEFINE:
The word, like the ones at the top of the card, add a personal touch with their handwritten style. There is more emphasis put on this word, instead of looking like a single stroke, it looks like it was gone over multiple times to be made bold.

COMMENT:
This word adds a nice play against the top basic typeface and the middle script one. It adds emphasis but doesn't overpower the fun of "happy". It carries out the handwritten feel well, making the card successful throughout.