Wednesday, March 13, 2013

Type Specimen - Week 7


"MRS." (2)

ANALYZE:
This is a display typeface set in mixed case cursive. The terminals on the "M" are decorative and curve around, and the top terminals both curve to the right. There is a huge difference in stroke weight in the "M" with the stoke going from being completely linear to heavy, giving it a human like feel. The "R" has a heavy stroke weight throughout, and the "S" goes back to the play on heavy and thin. The "R" and "S" hit at the same mean line and all of the letters sit perfectly on the baseline. 

CLASSIFY:
Display
Mixed Case
Cursive

DEFINE:
The letters work well against the first "Mrs" proving a stark contrast, again making you think the card reads "Mr & Mrs" when it does not. These letters are easily legible but still look girly and fun. 

COMMENT:
This is the perfect typeface for the card, it looks like something you would see on a wedding invitation or announcement. It reads as girly but sophisticated, which is perfect for the look of the rest of the card. 

Type Specimen - Week 7


"MRS" (1)

ANALYZE:
This is a san serif display typeface that that has a consistent stroke weight. The shoulder on the "R" and the "S" is rounded and the letters are all taller than they are wide, giving them the feeling of a vertical lift. All of the letters are uppercase, and sit on the baseline. 

CLASSIFY:
Display
Upper Case
San Serif

DEFINE:
The letters look big and regal, are easily legible and work very well together. The height of the letters vs the script and girly ones in the 2nd Mrs, seem to add extra importance to this one. 

COMMENT:
I like this typeface in this card, because it looks masculine making you at first think it says "MR". It makes you look twice while still being no nonsense.